I haven’t tried many BB or CC creams but lately I’ve been thinking of trying some. I was in Ulta a while ago and just browsing when I came to this It Cosmetics CC Cream. I remembered hearing and reading a lot of great reviews so I thought I’d give it a try. At first I wasn’t so sure about the color selection. None of the colors seemed to be a good match and I didn’t want to spend so much money if the color didn’t look right. However, I did find the travel size version and decided to just give it a go. I wanted to see first if I liked the formula because then, maybe, I could work with one of the colors and get it to match better. Even though this does have some great qualities, it also didn’t quite live up to some of the claims…
I picked up the color “Light” since the only colors available in the travel size are “Light” and “Medium.” To me “Light” seemed to be quite darker than I thought it should be but luckily it’s not that bad since it’s summer and I have a tan. In the winter I would go for the “Fair” color. In the swatch you can see that the color is quite dark but when I blend it in on my face it actually doesn’t look quite that dark and matches really well. It’s almost like it sinks in and adjust to your natural color a little bit so I was pleasantly surprised and very happy to see that it ended up being the right color.
|It Cosmetics CC cream in color "Light." Photo taken outside in shade with no flash.|
The formula is really nice. It has a very thin consistency so it blends out super easily and feels very lightweight on the skin. I personally like using my hands to blend it in since the consistency is so thin. I would describe this formula as a tinted serum. It has color payoff but feels so smooth and hydrating like a serum does. This also has a really lovely fruity scent to it. It’s not strong and once you apply it you can’t smell it anymore. The one major disagreement that I have with this compared to its claims, and majority of the reviews I’ve read and seen, is that this is not full coverage. To me, this CC cream has light to medium coverage. After two layers I can still see some redness and it doesn’t completely cover up acne or scars. Luckily, the coverage doesn’t actually bother me. I love to use it on days when my skin is looking quite nice and then just adding a little spot concealing where I want it. I really don’t understand how people label this as full coverage because it’s not. To me, full coverage is the Tarte Amazonian Clay foundation (which is my favorite). I also believe full coverage is like Kat Von D Lock- It, Estee Lauder Double Wear and Marc Jacobs Re(marc)able. I haven’t actually used those foundations myself but, from what I’ve seen, those have very full coverage. I guess it just comes down to personal opinion and your type of skin.
This CC cream has a really nice natural finish to it. It’s not too dewy or matte and depending on your skin type depends on whether you set it with powder or not. It does take a few moments for it to sort of “set” and feel dry. I have pretty normal skin and if I wear this without a powder on top, after about 5-6 hours my forehead is a tiny bit oily but stays that way instead of getting worse. I always prefer to set my base (whether foundation, BB or CC cream) with powder because I feel it does help my makeup to last longer. I wouldn’t say this CC cream is particularly long wearing but when set with a powder it still looks really good after 8 hours. If you have very oily skin then I’m not sure if this would work for you, even if you were to set it. However, I feel anyone with dry skin to slightly oily can wear this. If you have drier skin though, you may want to try the illuminating version.
Overall I’ve been pretty happy with this product. It doesn’t have the coverage I was expecting but I do like it right now for the summer, especially with the SPF 50, and for lighter coverage days. If you are looking for a product that has a fuller coverage because you have a lot of redness, acne, or scaring that you want to cover than I wouldn’t really recommend this. Especially since the full size is $38. I just don’t think it would be worth it for you (if you’re looking for full coverage). If you have minor flaws and don’t mind spot concealing then you may like this. If you can, I would try and get one of the travel sizes, though you can only get it in two colors, to try it out first and see if you like the formula. It’s $15 for the travel size which is still a bit much but at least not as much as $38. I haven’t been using this long enough to see if the “skincare” benefits of this are actually true. My skin does look fairly nice with this on but can’t say I’ve noticed any difference when this isn’t on. For now, I really like it but I need some more time to see if I like it enough to spend the full amount on the full size.